Alala is the goddess of the war cry. She can produce a sound, shaping her face in an awkward monkey-like shape, and shrieking at the top of her lungs, sound a war cry. She is included in wars between the Olympians (Greeks) and the Titans or Trojans.
Alala is very alert of everything, so she sounds a cry for help when she is frightened, despite being easily-frightened.
Alala's official Greek name is Αλαλα.
There could possibly be a male god of the war cry, but otherwise unknown.